Re-evaluating New Zealand tourism–what the future holds
نویسندگان
چکیده
Purpose COVID-19 plunged tourism off the cliff in New Zealand. What did this mean for country, how we respond and what is future? Design/methodology/approach This a personal account, reflecting on my thoughts experiences as Chief Executive of Tourism Industry Aotearoa. Findings It challenging time to try predict future given all remaining COVID-19-related uncertainties. But there are number consistencies that will frame revival Zealand, when international visitors do return. Government, industry community look shape tourism, it essential take balanced score card approach, building back better with focus value. However, must never forget customer, who may well have biggest influence. Research limitations/implications No specific research was completed article–it relies author's experience. Originality/value We can only successful Aotearoa if deliver broad range quality products services enable us meet promise an economically, socially, culturally environmentally sustainable destination. The author’s message providing customer value order achieve future. simple that.
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ژورنال
عنوان ژورنال: Journal of tourism futures
سال: 2022
ISSN: ['2055-592X', '2055-5911']
DOI: https://doi.org/10.1108/jtf-01-2022-0026